The SEM (search engine marketing) is the activity devoted to promoting websites in search engines through paid advertising.
The most common way to conduct marketing campaigns on search engines is to use pay per click ads.
The advertising campaigns on search engines have the great advantage when compared with the advertising done by other means of communication to make a much better segmentation of the audience.
With this type of advertising, there will only cost your company if there is a click on the advertisement. This is not the case in campaigns on television or magazines, for example.
The Globaz proposes, through its team of experts to create and track their marketing campaigns in the various tools available online (Google Adwords, Yahoo Advertising, Announcements, frog, etc.) as well as providing regular reports on progress each campaign.
Some advantages of online advertising:
- Fast creation of advertisements;
- Possibility of campaigning both nationally, or internationally with very low costs;
- Ability to set maximum daily budget;
- Possibility of targeting, by language, by time zone.
