By definition, "media" is a combination of static information (text, photo and image) and dynamic information (video and audio). A multimedia experience, as a rule, it becomes more appealing, especially if it is multisensory (if it involves more than one human sense of their understanding.)

Resorting to the multimedia communication is presented as an important asset. To captivate the viewer by using the various media, able to offer you a richer experience and satisfaction, thereby making it easier to assimilate its message, thereby making it more effective.