There is no magic way to make a good marketing plan.

A good marketing plan should be studied case by case basis and factors such as the sector of the business, the area of the country and the kind of business are all factors that affect the successful completion of this work.


Anyway as a guideline and we assume that the structure presented below, represents all the macro actions that develop in any project.

• Market analysis
• Competitive Analysis
• Analysis of the environment    
• SWOT Analysis
• Competitive Positioning
• Marketing Mix    
• Framework of actions to implement
• Budgets

Implementation Structure and Method for Standards and Control

Critical Success Factors and contingency analysis